How does it work in practice? A concrete example

Imagine that every bag, pouch or packaging solution from Re-bag is marked with a discreet QR code. When your customer scans the code with their smartphone, a page opens with all relevant product data: origin of materials, usage instructions, CO₂ footprint, LCA report and guidance on correct disposal or reuse. This is exactly what our Digital Product Passport provides, instant transparency and seamless physical–digital integration.

Benefits for fashion brands and retail

• Transparency & credibility: By sharing concrete data and documentation, you demonstrate that your brand is open and responsible.
• Innovation & differentiation: Our Digital Product Passport is a new initiative developed to meet consumer demands. By labelling your products, you differentiate yourself in the market and position your brand as innovative and forward-thinking.
  
  
• Support for LCA & sustainability: With LCA documentation directly available, the product’s environmental profile is clearly documented.
  
  
• New customer interaction & loyalty: A DPP enables dialogue even after the purchase.

Benefits for the end user

When your customer scans the product’s DPP via the QR code, they gain immediate access to:

• Insight into where and how the product was manufactured

• Information about materials and environmental impact (LCA)

• Guidance on correct use, care and disposal

• Assurance of authenticity - no counterfeit products

• A sense of supporting a brand that communicates honestly.

Data foundation and collaboration

The data underlying our Digital Product Passport is produced in collaboration with Force Technology. This ensures that all information about materials, processes and environmental impact is based on validated and documented measurements. The partnership with Force Technology adds an extra layer of credibility and quality to our work with transparency and sustainability.

DPP and EU regulation - what you need to know

The EU has introduced the Digital Product Passport as a key element of the Ecodesign for Sustainable Products Regulation (ESPR). The goal is to increase transparency in value chains and promote a circular economy. As a result, we expect traceability to become a future requirement for all products. By implementing a Digital Product Passport, you future-proof your brand.